Jayson DeMers, the founder and CEO of AudienceBloom, a Seattle-based SEO agency takes a look at the power of images in social media marketing. One of the biggest social media trends is now image-centric marketing rather than traditional text-based.
How to bridge the brand gap
Here's maybe one of the best and most comprehensive brand presentations you’ll ever see by COOLSTUFF on SLIDESHARE.COM. It’s about sound reasoning for bridging the distance between strategic and creative thinkers.
Making a gravity defying set
North Webster, Indiana-based photographer and videographer Justin Fredrick Clark recently built this gravity defying set in a week (plus tear down) for only $350. It was a work project they literally made up as it was being built. Practically everything was borrowed, except for the video equipment of course. Enjoy this process video.
run time - 07:44
Where good ideas come from
Yes, breakthrough ideas take time to develop. Watch how Steven Johnson, one of our most innovative and popular thinkers, explores his understanding of the creative collaboration process.
Eye-popping stats for marketing boomers
Why are advertisers missing 65% of America’s disposable income? Read this FASTCOMPANY.COM article by Lor Gold for her compelling insight.
Paul Rand Retrospective
A wonderful VIMEO.COM video on Paul Rand, one of my personal design heroes. Paul firmly believed graphic design was as much a form of art as painting or sculpture. During his illustrious career as an art director and graphic designer, he was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Job's NeXT.
“Art is an idea that has found its perfect form.” - Paul Rand
Design Principles
An old tried and true design adage (20th century) is “form follows function". After visiting UK.GOV my update for this adage would be “design follows needs”. Here's a terrific guideline from GOV.UK for anyone interested in understanding and incorporating solid design principals.
https://www.gov.uk/designprinciples
IDEO & The D School
IDEO founder David Kelley explains his vision for creative problem solving in this 60 Minutes’ video. David is one of the most influential product designers alive today. He gained a significant working relationship with Steve Jobs (Apple Inc.) by inserting human behavior into product design.
Quit Smoking
Guerrilla Marketing at its finest by Arturo de Albornoz. Got to admire both the simple clarity and unexpected location of this message.
by Arturo de Albornoz
Julie Taymor: Director, designer
Here's an inspirational speaker from TED.com for Labor Day. Julie Taymor is a film, theater and opera director. She’s known for lavish movies such as Frida and for her hit Broadway musicals, The Lion King and Spider-Man: Turn Off the Dark.
WeTransfer
Sending large file size documents over the web is pretty common for professional design services. In the past, I've successfully used YouSendIt, TransferBigFiles and Dropbox to send and manage file transfers, but only WeTransfer offers up to 2GBs free with no sign-in or registration required. The WeTransfer interface is quite attractive, even with advertising.
Larger 5GB file transfers, long-term storage and password protection come with the paid WeTransfer Plus service.
Keep in mind with any of these transfer services the larger the file size... the slower the transfer.
WeTransfer is based in Amsterdam.
Colourco.de
Colourco.de, created by Tamino Martinius and Andreas Storm is a useful online design tool. With Colourco.de designers can easily and intuitively combine colors.
Just move the mouse up for the darker colors and down for the lighter ones. You can free build for your own custom palette or choose from monochrome, monochrome and dark gray, monochrome and light gray, analogic, analogic and complement, complement, triad, and quad color schemes.
Once you select a color you're provided with everything except the PMS. Included are: HEX - RGB - HSL - CMY - CMYK - XYZ - YXY
Colourco.de created by Tamino Martinius & Andreas Storm
Helpful gifts
A friend of mine once gave me this wonderful book by Austin Kleon about being creative. Highly recommended for anyone wishing to grow their creativity. One of sections that stuck home with me was “Make Things, Know Thyself”. I practice this discipline almost daily by making images for myself on Instagram. At times, it’s become almost a cathartic experience for me.
“There is nothing new under the sun.” (Ecclesiastes 1:9)
Steal Like An Artist by Austin Kleon