A wonderful VIMEO.COM video on Paul Rand, one of my personal design heroes. Paul firmly believed graphic design was as much a form of art as painting or sculpture. During his illustrious career as an art director and graphic designer, he was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Job's NeXT.

“Art is an idea that has found its perfect form.” - Paul Rand

For Paul Rand's posthumous induction into The One Club Hall of Fame, Imaginary Forces created this short film, combining original animation with a videotaped interview of Rand himself, that encapsulated his unique and timeless contribution to the design community. http://www.imaginaryforces.com/featured-work/experience-design/paul-rand-film/ director - Mark Gardener producer - Cara McKenney designers/animators - Jeremy Cox, Joey Salim, & Liz Centolella animators - Andrew Chung, Sean Eno and Chase Massingill editor - Corey Weisz sound design - Derek Lee