Paul Rand Retrospective

Added on by Craig Stewart.

A wonderful VIMEO.COM video on Paul Rand, one of my personal design heroes. Paul firmly believed graphic design was as much a form of art as painting or sculpture. During his illustrious career as an art director and graphic designer, he was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Job's NeXT.

“Art is an idea that has found its perfect form.” - Paul Rand